Our global financial services client was striving to deliver ‘one-team’ across the world and through many different brands. In response, BTMU (Bank of Tokyo Mitsubishi UFJ) and MUSI (Mitsubishi UFJ Securities International) needed to reorganise the global business structure to deliver a better, more rounded service while also offering a single point of contact for all banking and securities needs.
These entities (one Japanese, the other EMEA) needed to somehow come together as one team to achieve strategic business objectives. This project aimed to align the cultures of BTMU and MUSI as MUFG sought synergies between the bank and securities businesses in EMEA to provide a more coherent client interface.
Without the culture goals up front and a clear framework for working together we never would have got this far.”
“The three cultural goals have been brilliant across the board – I hear them quoted all the time.”
An end-to-end culture transformation has enabled key talent to emerge, and created process and systems efficiencies and achieved higher levels of individual accountability.