When a corporate scandal hits the press, it’s rarely an isolated incident, but rather a spike in a pattern of behaviour that already exists within the culture. Certain behaviours have probably been encouraged, or at least tolerated, which lead to reputational problems. The results are the same- reputation damage and financial loss.
The News of the World, FIFA, Volkswagen, BP, Nike, Enron, Lehman Brothers all suffered. Reputation damage will at best dent your performance and tarnish your name, at worse it will cause the collapse of your business.
The challenge for organisations is not to merely define corporate values and standards, but to ensure they are truly lived in the day-to-day.
Recognise the risks
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