In 2017, Natura & Co Group, already owners of Natura and Aesop, acquired The Body Shop from L’Oreal. With this acquisition, Natura & Co became one of the world’s preeminent Greater Good organisations, with a purpose to nurture beauty and relationships for a better way of living and doing business.
With these distinctive, successful and strong brands (Natura, The Bodyshop and Aesop) the challenge for Group was to quickly understand and align on the key elements that connect the brands, leveraging the things that could elevate the whole organisation, whilst simultaneously empowering each brand to thrive longer term. They wanted to avoid the risk of stifling any of these brands as a result of the merger.
Thank you. It feels like we are home.”
Targeted culture transformation enabled connection, alignment around the business purpose for the acquisition at an early stage, and allowed leaders across all businesses to fully appreciate and understand the greater opportunities created.