Brazil’s largest bank, Itau bank, acquired BBA, an investment and corporate bank, to form Itau BBA. The new entity needed to show the benefits of the merger quickly: it faced the arrival of many global competitors in their market and the risk of losing their top talent.
The Executive team wanted to ensure that they would be able to sustain what was working in both cultures, while simultaneously adapting to rapid growth and new ownership and leadership.
You have helped us to make our journey increasingly concrete and perceived by our employees as a necessary and beneficial change for everyone and not only for the company. Every day that passes people realise that what we are discussing and implementing is extremely useful and effective also in our personal lives.”
End-to-end culture transformation enabled them to realise their goal of maintaining their reputation for customer-centricity and their retaining strong core values. This provided a vital foundation for their continued growth and development.