This is the phase most organisations put the most effort and investment towards in order to create a ‘buzz’ about the new cultural paradigm. It’s also where most cultural transformations stumble and fail. All the effort goes into creating a shiny, new, ‘talk,’ without ensuring that it’s aligned with the ‘walk’.
Our approach to informing, exciting and engaging people about the new required behaviours is controlled, exact and effective.
We focus our work on those key individuals in your business that are already attuned to the new culture norms or can readily influence those around them. Training, workshops and support give these individuals the ability to reach out and engage others in the business.
Combined with the Lead stream, this approach forms an unstoppable momentum towards a new, transformed culture.