Our client is Malaysia’s leading media company serving 5.7 million Malaysians (75% of households) across their TV, radio, digital and commerce platforms. With the appointment of a new CEO, and against the background of a fast moving industry, Astro was seeking to redefine themselves from the inside out.
Astro’s drive to change culture stemmed from a desire to significantly improve the customer experience and thereby enhance Astros reputation in the market; retain customers for the long term, mitigating significant threats from OTT competition, as well as financial loss due to piracy; and to leverage market dominance to grow.
Executive engagement; more aligned strategy; engagement of people at all levels; increasing pride; increasing innovation.
5 out of 6 indicators linked to culture have improved over 12 months
Customer focus has had a 15 point improvement and collaboration, continuous improvement, decision making and communication have increased by 10 points in the same period
“If you want a rocket attached to your Culture Transformation, hire Walking the Talk".
"If you want your leaders challenged, in a compelling way, to accomplish that, hire Walking the Talk.”