The senior team casts a long shadow. They set the culture through their behaviour, the decisions they make and their priorities. If you have defined performance outcomes that depend on certain behaviours for their achievement, the senior team must ‘walk the talk’ and align their behaviours, values, and beliefs to the culture they require to implement the business’ strategy. It's the basis for truly effective senior team behaviour.
How do you achieve such alignment in a group that may have their own agendas, drivers, beliefs and unique personalities? How do you get those who don’t yet see the value in culture management as a business tool to work with you?
Recognise the risks
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