Every business strategy represents a change from the past. You want more market share, more revenue, more products, more customers and less cost. You are asking the business to achieve something new, whether it is to do the same thing but better, or to do something entirely different things. So how will your people need to behave differently in order to achieve this?
When we work with clients, we help them identify how much of their strategy will be risk if the existing behaviours remain unchecked. If, for example, you want to achieve a revenue increase of $500m and believe half of this may be at risk if behaviours do not change, then it is well worth investing in culture management.
Recognise the risks
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