Today Lloyd Blankfein says he will review all practices in the light of recent events. We are all quick to point fingers at Goldman Sachs as we assess their behavior against our moral code and accuse them of lacking integrity. They have lost the trust of many, and fallen from their position as the golden firm of Wall Street. What lessons can we learn from their situation?
Goldman Sachs was considered to have the strongest culture of all the investment banks. It had (has?) one of the finest statements of corporate values I have ever seen – clear, provocative, inspiring. The firm spent a lot of time and money inducting employees in these values, and did the same when it grew overseas and dealt with different cultures. Those who did not fit with the culture were ejected. I have never done any consulting work there, but often quoted Goldman Sachs as a company who really cared about culture.
As I listen to the CEO, I conclude that they did not believe at the time they were doing anything wrong. I suspect that internally they consider that their actions aligned with their values. This I find to be a common view of many executives when asked about their own behaviour or that of their company. I personally have had feedback on leadership 360 that ‘I do not live the values’ when I felt I was full of integrity. Sometimes I know I have stepped out of line – my conscience tells me that – other times my internal compass is saying ‘fine’ and others let me know otherwise. (Or they think it, without letting me know).
I take one lesson from the Goldman Sachs experience. Building your culture based on a set of internally shared values is not enough. If customers and public opinion matter to your business, you need to check out with them how they see you measuring up against your values too. At Walking the Talk we have identified three core cultural attributes which are essential in all circumstances where you are seeking to have your culture enable your business success. One of these is open-ness.
Open-ness to feedback, open-ness to see the world from another’s persepctive, to test your actions on others and ask them if they measure up to their standards.
Without this attribute, your culture can wrap you and your team in a bubble. And sometimes, as in the case of Goldman Sachs, that bubble can wrap you in a self-perpertuating perspective which isolates you from those you serve.
Yesterday, Lloyd Blankfein said “We understand that there is a disconnect between how we as a firm view ourselves and how the broader public perceives our role and activities in the market. To address this, we need a rigorous self-examination”. This promises well, it opens the first door to humility, listening and aligning corporate values with customer values.
May 20th, 2010 at 12:33 am
Hello Carolyn!
Interesting example.
This kind of situation is a clear case of finding a blind spot the hard way.
My first reaction to the Wall Street crisis was “well, even those who were helding up the standards for excellence were hypocrites!” (purely reactive hehehehehe)
What remains as a learning for me is something like this..
We all are fallible. Accepting this is a key element of growth. If we set for ourselves (or for our companies) ideal standards and we do not challenge them (not even with the customers’ expectations as you well point out) then we are set for a failure of some sort along the road.
In personal life many of us have referents who grounds us and represent our moral values or ideas. These persons serve as a guide and sober us up when we go off the road.
What should the equivalent be in a corporation? A “values” committee??
I hope my point comes across even through the language barrier.
Cheers! and great to hear from you!
P
May 23rd, 2010 at 10:16 am
Peter, I think a values committee would be a pretty good place to start. In the end it is in the eyes of others that you are judged to have walked your talk, and so having continual access to those others can give the feedback. After all, a marketing group would be continually getting feedback from customers about ad campaigns. Yet when it comes to values I think we are much less advanced.
So the willingness to listen and take feedback makes all the difference. Funny how many things come back to that:-)